
THE TRIAL
It’s not really a medical trial. It’s The Kennedys 2022.
We’re looking for 8 of the finest creative thinkers the next generation has to offer.
You’ll learn the secret rules of the trade at the best agency in the world. You will attend workshops and tutorials while working on briefs that will build a real portfolio of your work getting you ready for a real full-time job as an advertising creative.
The course will run for 5 months from 17th October 2022, in-person at our London office, 9am-6pm, Monday to Friday.
You’ll even be paid London Living Wage while we help train you up – literally the opposite to uni.
Are you ready to give up on your unrealistic creative dreams?
If so, #SellOut and APPLY NOW︎︎︎

ELIGIBILITY
CVs are for losers, we don’t care what GCSEs you got, if you went to uni or not, where your dad works or even what you look like. We just want to see how you think and that you’re ready to drop what you are doing, sell out and transform your pure, beautiful creativity into a career as a full-fledged advertising creative.
This course is meant to remove barriers of entry to the industry, unfortunately we do not accept applicants who have been through ad school or with previous full-time advertising experience.
To be eligible you must be able to: legally work in the UK (read: we do not provide working visas for this program), attend the course in-person at our Shoreditch office, complete ALL THREE of the application questions and be available on Friday 23rd September from 9:30am to 6:00pm to attend an assessment day in our office.

DR. DAVID KENNEDY
Founder of KENNEZAC
ORIGINS
DR. KENNEDYDavid is the Kennedy in Wieden+Kennedy.
When he and his partner Dan founded this agency, they had no idea what they were doing. This has been a recurring theme at W+K ever since. What they’ve discovered since is that being fearless, a little clueless and having an imagination is the secret sauce to making amazing work.
David knows for a fact that creativity comes from everywhere, he grew up on an oil field and his father was a driller. He calls himself “third generation oil-field trash”.
Kennedy also told us to “go forth and do the unexpected” – That’s where you come in…
TRIAL COORDINATORS ︎︎︎



TRIAL APPLICATION
Applicants will have to complete a 3-part eligibility screening as below:
1. You can pick the next Prime Minister -
convince us why it should be them (in any format that will keep us engaged)
2. Sum up the last book you read in a tweet
3. Show us the project/work/idea you are most proud of
HINT. BE CREATIVE. Don’t hold back in your submissions and complete each question in any way you see fit. This is your opportunity to show us how you think and express your ideas. E.g. (and not limited to): photography, films (no more than 3 minutes), collage, writing, drawing, video games, etc.
When you’re ready to submit, click APPLY NOW︎︎︎. This will direct you to a Google Form. If you have any issues or questions, please email thekennedys.admins.london@wk.com ︎
We can accept all common file formats but please be mindful of your file size, if possible.
You will hear back from us by 16th September 2022 if you’ve made it to the assessment day taking place on 23rd September 2022.
You’ll know if you’re in our final 8 by 30th September 2021.
Applications close Tuesday 6th September 2022 at 11:59pm. NO EXCEPTIONS!
APPLY NOW︎︎︎
When you’re ready to submit, click APPLY NOW︎︎︎. This will direct you to a Google Form. If you have any issues or questions, please email thekennedys.admins.london@wk.com ︎
We can accept all common file formats but please be mindful of your file size, if possible.
You will hear back from us by 16th September 2022 if you’ve made it to the assessment day taking place on 23rd September 2022.
You’ll know if you’re in our final 8 by 30th September 2021.
Applications close Tuesday 6th September 2022 at 11:59pm. NO EXCEPTIONS!
APPLY NOW︎︎︎
